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Managing a public relations firm for growth and profit

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The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or e

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Detail Information

Series Title

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Call Number

659.2068 CRO m

Publisher

Hoboken : Taylor and Francis., 2006

Collation

xix, 301 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

9780789028648

Classification

659.2068

Content Type

text

Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Public relations firms

Specific Detail Info

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Statement of Responsibility

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