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Excellence in public relations and communication management

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This book is the initial volume coming out of the ""excellence project""--A comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and relate

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Detail Information

Series Title

Communication textbook series

Call Number

302.2 IAB e

Publisher

Hoboken : Taylor and Francis., 1992

Collation

xiv, 666 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

0805802266

Classification

302.2

Content Type

text

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Public relations
Communication in management

Specific Detail Info

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Statement of Responsibility

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