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Digital marketing strategy: an integrated approach to online marketing

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Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals

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Availability

Detail Information

Series Title

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Call Number

658.876 KIN d

Publisher

London : Kogan Page Inc., 2022

Collation

1 online resource

Language

English

ISBN/ISSN

9781398605985

Classification

658.876

Content Type

text

Media Type

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Carrier Type

-

Edition

3rd ed.

Subject(s)

Internet Marketing
Strategic planning
Electronic commerce

Specific Detail Info

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Statement of Responsibility

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