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Handbook of media management and economics

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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions

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Detail Information

Series Title

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Call Number

338.477 ALB h

Publisher

Mahwah, N.J. : L. Erlbaum Associates., 2006

Collation

xviii, 750 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9780805850048

Classification

338.477

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass Media

Specific Detail Info

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Statement of Responsibility

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