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Strategic management in the media: from theory to practice

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With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations

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Detail Information

Series Title

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Call Number

302.23068 KUN s

Publisher

London : Sage., 2008

Collation

248 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

9781473929500

Classification

302.23068

Content Type

text

Media Type

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Carrier Type

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Edition

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Subject(s)

Mass Media
Strategic planning

Specific Detail Info

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Statement of Responsibility

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