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Technology entrepreneurship: bringing innovation to the marketplace

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This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

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Detail Information

Series Title

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Call Number

658.11 EVE t

Publisher

London : Red Globe Press., 2021

Collation

xxviii, 417 pages : illustrations (black and white

Language

English

ISBN/ISSN

9781352011173

Classification

658.11

Content Type

text

Media Type

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Carrier Type

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Edition

2nd ed

Subject(s)

Entrepreneurship
Technological innovations

Specific Detail Info

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Statement of Responsibility

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