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International Advertising Law: A Practical Global Guide

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The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations.

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Detail Information

Series Title

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Call Number

346.048 JOR i

Publisher

London : Globe Law and Business., 2014

Collation

511 pages ; 25 cm

Language

English

ISBN/ISSN

9781909416048

Classification

346.048

Content Type

text

Media Type

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Carrier Type

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Edition

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Subject(s)

Advertising laws

Specific Detail Info

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Statement of Responsibility

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Other version/related

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