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Streetwise complete publicity plans: how to create publicity that will spark media exposure and excitement

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There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention-and keep it

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Detail Information

Series Title

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Call Number

659.2 BEC s

Publisher

Avon, Mass. : Adams Media Corp.., 2003

Collation

viii, 341 p. ; 24 cm.

Language

English

ISBN/ISSN

1580627714

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Publicity
Press releases

Specific Detail Info

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Statement of Responsibility

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