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Navigating disruption : media relations in the digital age

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The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when the author witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations--post-journalism--helped him to frame the impact of digitalisation on Singapore audiences. He shares his take on changing media consumption habits and how PR tactics have adapted to the evolving media landscape.

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Availability

Detail Information

Series Title

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Call Number

302.23 BER n

Publisher

Singapore : Marshall Cavendish Editions., 2021

Collation

1 online resource

Language

English

ISBN/ISSN

9789814928120

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass Media
Mass media 21st century

Specific Detail Info

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Statement of Responsibility

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