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Marketing communications

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Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

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Availability

Detail Information

Series Title

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Call Number

658.802 CHR m

Publisher

Harlow, England ; New York : Pearson., 2023

Collation

1 online resource

Language

English

ISBN/ISSN

9781292400310

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

9th.ed

Subject(s)

Sales Promotion
Marketing channels
Communication in marketing
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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