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Media and Communication Research Methods

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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Availability

Detail Information

Series Title

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Call Number

302.23 Han m

Publisher

London : Red Globe Press., 20219

Collation

ix, 314 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9781137528247

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

2nd. Ed

Subject(s)

Communication Research
Communication and Media
Mass media - Research

Specific Detail Info

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Statement of Responsibility

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