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Corporate communication: a guide to theory and practice 6th.ed

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The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications

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Detail Information

Series Title

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Call Number

658.45 COR c

Publisher

Thousand Oaks : Sage., 2020

Collation

1 online resource

Language

English

ISBN/ISSN

9781526491978

Classification

658.45

Content Type

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Media Type

computer

Carrier Type

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Edition

6th ed

Subject(s)

Business communication
Communication in management
Business and Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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