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Brand leadership

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty

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Detail Information

Series Title

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Call Number

658.8 AAK b

Publisher

New York : The Free Press., 2000

Collation

xii, 351 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

0684839245

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

United States

Specific Detail Info

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Statement of Responsibility

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