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Creating signature stories: strategic messaging that persuades, energizes, and inspires

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In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increasingly essential, means content and content means stories. The book, full of case studies, discusses how to find, evaluate, refine and leverage great stories and use them to build brands, enhance customer relationships and inspire employees

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Detail Information

Series Title

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Call Number

658.8 AAK c

Publisher

New York : Morgan James Publishing., 2018

Collation

xvi, 169 pages ; 22 cm

Language

English

ISBN/ISSN

9781683506119

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business communication
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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