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Harvard business review on brand management

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Annotation Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback

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Availability

Detail Information

Series Title

The Harvard business review paperback series

Call Number

658.8 HAR

Publisher

Boston : Harvard Business School Press., 1999

Collation

v, 204 p. : ill. ; 21 cm.

Language

English

ISBN/ISSN

9781578511440

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand name products

Specific Detail Info

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Statement of Responsibility

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