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Strategic market management

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Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues

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Availability

Detail Information

Series Title

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Call Number

658.8 AAK s

Publisher

Hoboken, New Jersey : John Wiley & Sons., 2014

Collation

ix, 326 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9781118582862

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

10th.ed

Subject(s)

Marketing
Strategic planning
BUSINESS & ECONOMICS / Marketing / General

Specific Detail Info

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Statement of Responsibility

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