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Aaker on branding: 20 principles that drive success

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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form.

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Detail Information

Series Title

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Call Number

658.8 AAK a

Publisher

New York : Morgan James Publishing., 2014

Collation

1 online resource (204 pages) : illustrations

Language

English

ISBN/ISSN

9781614488323

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS & ECONOMICS Management

Specific Detail Info

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Statement of Responsibility

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