PDF

Positioning: the battle for your mind

---

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking

---

Availability

Detail Information

Series Title

-

Call Number

659.1 RIE p

Publisher

New York : McGraw-Hill., 2000

Collation

1 online resource (246 pages)

Language

English

ISBN/ISSN

0071359168

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BUSINESS & ECONOMICS Advertising & Promotion
Positioning (Advertising)

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment