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Designing brand identity: a comprehensive guide to the world of brands and branding

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From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes

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Availability

Detail Information

Series Title

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Call Number

658.8 WHE d

Publisher

Hoboken, New Jersey : John Wiley & Sons., 2024

Collation

1 online resource

Language

English

ISBN/ISSN

9781119984818

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Sixth edition.

Subject(s)

Advertising
Brand name products
Branding (Marketing)
Trademarks

Specific Detail Info

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Statement of Responsibility

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Other version/related

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