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The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview

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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

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Detail Information

Series Title

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Call Number

658.8 NEU b

Publisher

Berkekley, CA : New Riders., 2006

Collation

194 p. : ill. ; 21 cm.

Language

English

ISBN/ISSN

0321348109

Classification

HD69.B7 N4 2006

Content Type

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Media Type

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Carrier Type

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Edition

Rev. ed.

Subject(s)

Brand name products
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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