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Principles of marketing

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Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT p

Publisher

Hockham Way : Pearson Education Limited., 2024

Collation

768 pages : color illustrations ; 28 cm

Language

English

ISBN/ISSN

9781292449364

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

19th Ed.

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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