PDF

Transnational management: text and cases in cross-border management

---

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education, and senior undergraduate students studying international management, international business, or global strategy courses, Transnational Management offers a uniquely global perspective on the subject

---

Availability

Detail Information

Series Title

-

Call Number

658.049 BAR t

Publisher

Cambridge, United KingdomCambr : Cambridge University Press., 2018

Collation

xviii, 553 pages; 26 cm

Language

English

ISBN/ISSN

9781108422437

Classification

658.049

Content Type

-

Media Type

-

Carrier Type

-

Edition

8th.ed

Subject(s)

International business enterprises Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment