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Public Relations Writing: The Essentials of Style and Format

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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

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Detail Information

Series Title

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Call Number

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Publisher

New York : McGraw-Hill., 2011

Collation

xv, 330 pages: illustrations; 23 cm

Language

English

ISBN/ISSN

9780073511986

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

7th.ed

Subject(s)

Public relations
Public relations Authorship
Public relations United States

Specific Detail Info

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Statement of Responsibility

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