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Book's Detail
Consumer Behavior: Buying, Having, and Being | |
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Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice |
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Statement of Responsibility | |
Author(s) | Michael R. Solomon - Personal Name Cristel Antonia Russell - Personal Name |
Edition | 14th ed |
Call Number | 658.8342 SOL c |
Subject(s) | Consumer Behavior Business and Management |
Language | English |
Publisher | Pearson Education |
Publishing Year | 2024 |
Specific Detail Info | |
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Availability | LOADING LIST... |