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Consumer Behavior: Buying, Having, and Being

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Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice

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Availability

Detail Information

Series Title

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Call Number

658.8342 SOL c

Publisher

Hoboken, NJ : Pearson Education., 2024

Collation

xxi, 521 pages : illustrations (some color) ; 29 c

Language

English

ISBN/ISSN

9780137865093

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

14th ed

Subject(s)

Consumer Behavior
Business and Management

Specific Detail Info

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Statement of Responsibility

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