PDF

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

---

Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

---

Availability

Detail Information

Series Title

-

Call Number

-

Publisher

London : Kogan Page Ltd., 2004

Collation

xv, 288 pages ; 24 cm.

Language

English

ISBN/ISSN

9780749442927

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Customer relations Management
Database marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment