Packaging design : successful product branding from concept to shelf | |
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Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. |
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Statement of Responsibility | |
Author(s) | Klimchuk, Marianne Rosner - Personal Name Krasovec, Sandra A. - Personal Name |
Edition | 2nd. Ed |
Call Number | 658.564 KLI p |
Subject(s) | Packaging - Design |
Language | English |
Publisher | Universitas Bakrie |
Publishing Year | 2012 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |