Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Cases in public relations management: the rise of social media and activism | |
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Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager |
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Statement of Responsibility | |
Author(s) | Swann, Patricia, - Personal Name |
Edition | 2nd.ed |
Call Number | 659.2 SWA c |
Subject(s) | Case studies |
Language | English |
Publisher | Routledge, Taylor & Francis Group |
Publishing Year | 2014 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |