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Cases in public relations management: the rise of social media and activism

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Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager

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Detail Information

Series Title

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Call Number

659.2 SWA c

Publisher

New York : Routledge, Taylor & Francis Group., 2014

Collation

xii, 592 pages : illustrations ; 25 cm

Language

English

ISBN/ISSN

9780415517706

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

2nd.ed

Subject(s)

Case studies

Specific Detail Info

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Statement of Responsibility

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