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Digital marketing: Strategy, implementation and practice

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Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company

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Availability

Detail Information

Series Title

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Call Number

658.87202854678 CHA s

Publisher

Harlow : Pearson Education., 2022

Collation

xxv, 534 pages : illustrations (colour) ; 27 cm

Language

English

ISBN/ISSN

9781292400969

Classification

658.87202854678

Content Type

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Media Type

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Carrier Type

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Edition

8th.ed

Subject(s)

Internet Marketing
Strategic planning

Specific Detail Info

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Statement of Responsibility

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