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Public communication campaigns

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This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns

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Availability

Detail Information

Series Title

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Call Number

659 RIC p

Publisher

Thousand Oaks, California : Sage Publications., 2013

Collation

xiii, 376 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9781412987707

Classification

659

Content Type

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Media Type

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Carrier Type

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Edition

4th ed.

Subject(s)

Public relations
Publicity
Advertising, Public service
Advocacy advertising

Specific Detail Info

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Statement of Responsibility

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