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Introduction to communication studies

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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes

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Detail Information

Series Title

Routledge classics

Call Number

302.2 FIS i

Publisher

enk : CRC/Taylor & Francis., 2011

Collation

li, 195 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

9780415596480

Classification

302.2

Content Type

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Media Type

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Carrier Type

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Edition

3rd ed.

Subject(s)

Semiotics
Communication

Specific Detail Info

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Statement of Responsibility

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