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Essentials of entrepreneurship and small business management

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For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's

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Detail Information

Series Title

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Call Number

658.022 SCA

Publisher

New York : Pearson Education., 2019

Collation

xxiv, 803 pages : illustrations some color ; 27 cm

Language

English

ISBN/ISSN

9780134741086

Classification

658.022

Content Type

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Media Type

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Carrier Type

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Edition

9th.ed

Subject(s)

Entrepreneurship
New business enterprises
Small business

Specific Detail Info

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Statement of Responsibility

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