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Designing for growth: a design thinking tool kit for managers

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Detail Information

Series Title

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Call Number

658.4063 LIE d

Publisher

New York : Columbia Business School Publishing., 2011

Collation

xiii, 227 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

9780231158381

Classification

658.4063

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Organizational change
Creative ability in business
Success in business

Specific Detail Info

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Statement of Responsibility

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