Designing for growth: a design thinking tool kit for managers | |
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
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Statement of Responsibility | |
Author(s) | Liedtka, Jeanne. - Personal Name Ogilvie, Tim. - Personal Name |
Edition | |
Call Number | 658.4063 LIE d |
Subject(s) | Organizational change Creative ability in business Success in business |
Language | English |
Publisher | Columbia Business School Publishing |
Publishing Year | 2011 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |