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Services marketing: integrating customer focus across the firm

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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information

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Availability

Detail Information

Series Title

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Call Number

658.8 ZEI s

Publisher

New York : McGraw-Hill Education., 2018

Collation

xxviii, 514 pages : illustrations ; 27 cm

Language

English

ISBN/ISSN

9780078112102

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

7th.ed

Subject(s)

Marketing
Customer services
Service industries
BUSINESS & ECONOMICS / Marketing / Multilevel

Specific Detail Info

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Statement of Responsibility

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Other version/related

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