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Handbook of media management and economics

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The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data

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Availability

Detail Information

Series Title

Media management and economics

Call Number

302.23068 ALB h

Publisher

New York, NY, : Routledge., 2018

Collation

xix, 476 pages ; 27 cm.

Language

English

ISBN/ISSN

9781138729292

Classification

302.23068

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed

Subject(s)

Mass Media
Mass media--Management
Mass media--Economic aspects
Mass media--Law and legislation

Specific Detail Info

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Statement of Responsibility

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Other version/related

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