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Marketing communications

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How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how ofmarketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. 'Insight' boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in 'marcoms'; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack:study.sagepub.com/eganThis textbook is essential reading for allmarketing communicationscourses at undergraduate and postgraduate levels as well as professional courses in Marketing.

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Detail Information

Series Title

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Call Number

658.802 EGA m

Publisher

London : Sage Publications., 2015

Collation

ix, 420 pages ; 27 cm

Language

English

ISBN/ISSN

9781446259023

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

2nd.ed

Subject(s)

Advertising
Communication in marketing
Marketing

Specific Detail Info

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Statement of Responsibility

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