Managing innovation: integrating technological, market and organizational change | |
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Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. |
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Statement of Responsibility | |
Author(s) | Tidd, Joseph, - Personal Name Bessant, J. R., - Personal Name |
Edition | 7th.ed |
Call Number | 658.514 TID m |
Subject(s) | Industrial management Organizational change Technological innovations |
Language | English |
Publisher | John Wiley & Sons |
Publishing Year | 2021 |
Specific Detail Info | |
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