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Mass media research: an introduction

Raney, Arthur A. - Personal Name; Oliver, Mary Beth - Personal Name; Bryant, Jennings - Personal Name;

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. Ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related discipline


Availability
#
Ilmu Komunikasi (Database Digilib) 302.23 RAN m
KOM.2022.03.06
Available
Detail Information
Series Title
Routledge communication series
Call Number
302.23 RAN m
Publisher
New York : Routledge., 2019
Collation
1 online resource
Language
English
ISBN/ISSN
9780429491146
Classification
302.23
Content Type
-
Media Type
-
Carrier Type
-
Edition
4th ed
Subject(s)
United States

Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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