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Cutlip and Center's effective public relations

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his is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.

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Detail Information

Series Title

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Call Number

659.2 ROO c

Publisher

mau : Pearson., c2013

Collation

xxi, 431 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9780132669153

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

11th ed.

Subject(s)

Public relations

Specific Detail Info

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Statement of Responsibility

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