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Cutlip and Center's effective public relations

his is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.

Statement of Responsibility
Author(s) Broom, Glen M. - Personal Name
Sha, Bey-Ling. - Personal Name
Edition 11th ed.
Call Number 659.2 ROO c
Subject(s) Public relations
Language English
Publisher Pearson
Publishing Year c2013
Specific Detail Info
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