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The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

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The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.

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Availability

Detail Information

Series Title

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Call Number

658.872 SCO n

Publisher

New Jersey : John Wiley & Sons., 2020

Collation

1 online resource

Language

English

ISBN/ISSN

9781119651604

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

7th ed

Subject(s)

Internet Marketing
Internet in public relations

Specific Detail Info

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Statement of Responsibility

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