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Customer relationship management : how to turn a good business into a great one!

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This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

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Detail Information

Series Title

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Call Number

658.812 ROB c

Publisher

London : Hawksmere., 2001

Collation

230 pages : illustrations ; 22 cm

Language

English

ISBN/ISSN

9781854181145

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Relationship Marketing
Customer relations -- Management

Specific Detail Info

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Statement of Responsibility

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