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Book's Detail
Customer relationship management : how to turn a good business into a great one!

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

Statement of Responsibility
Author(s) Roberts-Phelps, Graham - Personal Name
Edition
Call Number 658.812 ROB c
Subject(s) Relationship Marketing
Customer relations -- Management
Language English
Publisher Hawksmere
Publishing Year 2001
Specific Detail Info
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