Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Marketing : an introduction | |
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Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. |
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Statement of Responsibility | |
Author(s) | Kotler, Philip - Personal Name Armstrong, Gary - Personal Name Opresnik, Marc O - Personal Name |
Edition | 14th ed |
Call Number | 658.8 KOT m |
Subject(s) | Marketing Business and Management. |
Language | English |
Publisher | Pearson Education |
Publishing Year | 2020 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |