Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Strategic management and competitive advantage: concepts and cases | |
|---|---|
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What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies. |
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| Statement of Responsibility | |
| Author(s) | Barney, Jay B. - Personal Name Hesterly, William S. - Personal Name |
| Edition | 6th ed. |
| Call Number | 658.401 2 BAR s |
| Subject(s) | Case studies Industrial management Strategic planning Business planning Competition |
| Language | English |
| Publisher | Pearson Education |
| Publishing Year | 2019 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |