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Strategic management and competitive advantage: concepts and cases

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What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

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Detail Information

Series Title

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Call Number

658.401 2 BAR s

Publisher

New York : Pearson Education., 2019

Collation

xxi, 368 pages : color illustrations ; 27 cm

Language

English

ISBN/ISSN

9780134741147

Classification

658.401 2

Content Type

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Media Type

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Carrier Type

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Edition

6th ed.

Subject(s)

Case studies
Industrial management
Strategic planning
Business planning
Competition

Specific Detail Info

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Statement of Responsibility

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