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Digital marketing

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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

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Detail Information

Series Title

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Call Number

658.872 028 546 78 CHA d

Publisher

enk : Pearson Education., 2019

Collation

pages cm

Language

English

ISBN/ISSN

9781292241579

Classification

658.872 028 546 78

Content Type

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Media Type

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Carrier Type

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Edition

7th ed

Subject(s)

Internet Marketing

Specific Detail Info

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Statement of Responsibility

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