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IT project proposals: writing to win

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Whether responding to a tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high-quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. It is invaluable for IT managers, consultants and for anyone else producing internal or commercial proposals promoting software products or services

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Availability

Detail Information

Series Title

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Call Number

808.066 005 3 COO i

Publisher

enk : Cambridge University Press., 2005

Collation

x, 146 p. ill. ; 25 cm.

Language

English

ISBN/ISSN

9780521612579

Classification

808.066 005 3

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Technical writing
Computer software
Proposal writing in business

Specific Detail Info

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Statement of Responsibility

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