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Social media strategy: marketing, advertising, and public relations in the consumer revolution

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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students

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Availability

Detail Information

Series Title

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Call Number

658.872 QUE s

Publisher

Lanham, Maryland : Rowman & Littlefield Publishers., 2019

Collation

1 online resource.

Language

English

ISBN/ISSN

9781538101360

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed

Subject(s)

Internet Marketing
Social Media
Internet in public relations
Internet advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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