Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Social media strategy: marketing, advertising, and public relations in the consumer revolution | |
|---|---|
|
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students |
|
| Statement of Responsibility | |
| Author(s) | Quesenberry, Keith A. - Personal Name |
| Edition | 2nd ed |
| Call Number | 658.872 QUE s |
| Subject(s) | Internet Marketing Social Media Internet in public relations Internet advertising |
| Language | English |
| Publisher | Rowman & Littlefield Publishers |
| Publishing Year | 2019 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |