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Social marketing: behavior change for social good

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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource

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Availability

Detail Information

Series Title

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Call Number

658.8 LEE s

Publisher

Thousand Oaks : Thousand Oaks, Calif.., 2020

Collation

xxiii, 486 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9781544351490

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

6th ed.

Subject(s)

Social marketing
Behavior modification

Specific Detail Info

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Statement of Responsibility

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