Analisis Pengaruh Message Appeal dan Message Source Credibility dalam EWOM terhadap Perceived Risk dan Attitude Towards Brand (Studi Kasus : Artikel Bondan Winarno dalam Blog Detik Food mengenai Roppan Resto)

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Analisis Pengaruh Message Appeal dan Message Source Credibility dalam EWOM terhadap Perceived Risk dan Attitude Towards Brand (Studi Kasus : Artikel Bondan Winarno dalam Blog Detik Food mengenai Roppan Resto)

Luke Sekar Andari (1081001015) - Personal Name; Ananda Fortunisa , S.E. , M.Si (Pembimbing I) - Personal Name;

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Manajemen UB/EIS-MNJ/12/155

UB/EIS-MNJ/12/155

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Call Number: UB/EIS-MNJ/12/155
Publisher: Jakarta : Universitas Bakrie., 2012
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Language: Indonesia
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