The Implementation of 3C Principles (Consumer Value Positioning, Calibration of Consumer Knowledge, Credibility of Product Claims) to Avoid Green Marketing Myopia in Indonesia. (Studi on The Body Shop)

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The Implementation of 3C Principles (Consumer Value Positioning, Calibration of Consumer Knowledge, Credibility of Product Claims) to Avoid Green Marketing Myopia in Indonesia. (Studi on The Body Shop)

Dearestyka Febriana Siallagan (1151001038) - Personal Name;

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Manajemen (Rak Skripsi) UB/EIS-MNJ/19/784

UB/EIS-MNJ/19/784

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Call Number: UB/EIS-MNJ/19/784
Publisher: Jakarta : Universitas Bakrie., 2019
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Language: Indonesia
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