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Pengaruh Trustworthiness, Expertise, Attractiveness, Respect dan Similarity terhadap Brand Image Aplikasi Live Streaming 2Blive. (Studi Kasus pada Endorser Filo Sebastian)

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This study aims to find out the effects of Trustworthiness, Expertise, Attactiveness, Similiarity and Respect Endosers on the Establishment of a 2BLive Brand Image Application (Case Study of Filo Sebastian Endorsers). This a quantitative research uses random sampling techniques to determine the population. The results showed that the variables X1 Trustworthiness, X3 Attactiveness, X4 Similiarity and X5 Respect had the conclusion of accepting H0, so there was no influence in these variables on the formation of brand image. (Y). there is an effect between Expertise Endorser in the formation of 2BLive brand image applications. Keywords: perception, brand image, streaming

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UB/EIS-KOM/19/399

Publisher

Jakarta : Universitas Bakrie., 2019

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Language

Indonesia

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